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| Author: | Müller, G.-M. |
| Title: | Dachmarkenstrategien |
| Journal: | Markenartikel
1994 : APR, VOL. 56:4, p. 142-144, 146-148 |
| Index terms: | MARKETING STRATEGY MARKETING MANAGEMENT BRANDS BRAND NAMES |
| Language: | ger |
| Abstract: |
SCIMA