search query: @indexterm Brand names / total: 212
reference: 83 / 212
Author: | Wachs, H. Stippel, P. |
Title: | >>Wir können den Turnaround durchhalten<<. *ROWENTA |
Journal: | Absatzwirtschaft
1995 : JUN, p. 14,16-17 |
Index terms: | MARKETING STRATEGY PRODUCT POLICY BRAND NAMES MARKETING CHANNELS |
Language: | ger |
Abstract: |
SCIMA