search query: @indexterm Brand names / total: 212
reference: 81 / 212
Author: | Behaeghel, J. |
Title: | L'emballage vehicule international de la marque |
Journal: | Gestion 2000
1995 : JAN-FEB, VOL. 11:1, p. 27-46 |
Index terms: | BRAND NAMES BRAND VALUATION CORPORATE IMAGE MARKETING STRATEGY |
Language: | fre |
Abstract: |
SCIMA