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| Author: | Mazanec, J. A. Schweiger, G. C. |
| Title: | Improved marketing efficiency through multi-product brand names? |
| Journal: | European Research
1981 : JAN, VOL. 9:1, p. 32-44 |
| Index terms: | PRODUCT MIX BRAND NAMES CONSUMER BEHAVIOUR MARKET RESEARCH |
| Language: | eng |
| Abstract: |
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