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reference: 198 / 212
Author: | Mazanec, J. A. Schweiger, G. C. |
Title: | Improved marketing efficiency through multi-product brand names? |
Journal: | European Research
1981 : JAN, VOL. 9:1, p. 32-44 |
Index terms: | PRODUCT MIX BRAND NAMES CONSUMER BEHAVIOUR MARKET RESEARCH |
Language: | eng |
Abstract: |
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