search query: @indexterm Brand names / total: 212
reference: 79 / 212
Author: | Irmscher, M. |
Title: | Markenwertbegriffe |
Journal: | Markenartikel
1996 : VOL. 58:2, p. 58-61 |
Index terms: | MARKETING STRATEGY BRAND NAMES POSITIONING BRAND VALUATION |
Language: | ger |
Abstract: |
SCIMA