search query: @indexterm Brand names / total: 212
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| Author: | Nickel, V. |
| Title: | Der Wert der Markenwerbung |
| Journal: | Markenartikel
1996 : VOL. 58:6, p. 236, 238-240 |
| Index terms: | BRAND NAMES ADVERTISING ADVERTISING EFFECTIVENESS DEVELOPMENT INVESTMENT GERMANY |
| Language: | ger |
| Abstract: |
SCIMA