search query: @indexterm Brand names / total: 212
reference: 76 / 212
| Author: | Brandmeyer, K. |
| Title: | Kommunikationswert und Markenführung |
| Journal: | Markenartikel
1996 : VOL. 58:7, p. 300-302 |
| Index terms: | BRANDS MARKETING MANAGEMENT BRAND NAMES ADVERTISING RESEARCH GERMANY |
| Language: | ger |
| Abstract: |
SCIMA