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| Author: | Gu, Qiang |
| Title: | The development trends of world clothing trade and creating China's branded products (original in Chinese) |
| Journal: | Economic Management (c)
1996 : 8, p.52-54 |
| Index terms: | CLOTHING INDUSTRY INTERNATIONAL TRADE BRAND NAMES CHINA |
| Language: | chi |
| Abstract: | From the development trends of the world clothing trade, we can get a hint that the times of competing only depending on low cost will never come again. So China should cultivate her own brand-name products. To this end, China should 1. form, as soon as possible, enterprises or enterprise groups with powerful strength so as to increase the shares of her products on the world market, 2. establish a quick reaction mechanism to enhance its trademarks' adaptability and competitiveness, 3. cultivate designers' brands and excellent designers of brand-name garment to form China's fashion style, 4. bring into full play the functions of exhibitions in order to provide a stage for trademark competition. |
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