search query: @indexterm brand names / total: 212
reference: 197 / 212
Author: | Tauber, E. M. |
Title: | Brand franchise extension: new product benefits from existing brand names. |
Journal: | Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 36-41 |
Index terms: | BRAND NAMES FRANCHISING NEW PRODUCTS |
Language: | eng |
Abstract: |
SCIMA