search query: @indexterm Brand names / total: 212
reference: 196 / 212
Author: | McNeal, J.U. Zeren, L.M. |
Title: | Brand name selection for consumer products. |
Journal: | Business Topics
1981 : SPRING, VOL. 29:2, p. 35-39 |
Index terms: | BRAND NAMES MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA