search query: @indexterm Brand names / total: 212
reference: 193 / 212
| Author: | Hunsinger, H |
| Title: | Was die verbraucher von den 'no names' halten: eine Untersuchung der Lebensmittel-Zeitung. |
| Journal: | Marketing Journal
1981 : DEC. VOL. 14:6, p. 556-558, 560-562 |
| Index terms: | BRAND NAMES CONSUMER BEHAVIOUR FOOD |
| Language: | ger |
| Abstract: |
SCIMA