search query: @indexterm brand names / total: 212
reference: 193 / 212
Author: | Hunsinger, H |
Title: | Was die verbraucher von den 'no names' halten: eine Untersuchung der Lebensmittel-Zeitung. |
Journal: | Marketing Journal
1981 : DEC. VOL. 14:6, p. 556-558, 560-562 |
Index terms: | BRAND NAMES CONSUMER BEHAVIOUR FOOD |
Language: | ger |
Abstract: |
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