search query: @indexterm Brand names / total: 212
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| Author: | Zhang, Fengliang |
| Title: | "China brandname" crisis and brandname development strategy (original in Chinese) |
| Journal: | Economic Problems (c)
1998 : 6, p.22-24 |
| Index terms: | BRAND NAMES STRATEGIC MANAGEMENT CHINA |
| Language: | chn |
| Abstract: | Facing "China brand name" crisis, we should implement and strengthen brand name strategy. To this end, we have to do the following: 1. provide good social environment for the growth of brand names; 2. quicken the pace of authentication of ISO9000 quality system; 3. expand the scale of enterprise with the effect of brandname to realize the scaled economic efficiency; 4. strengthen publicity about enterprises' image and knowledge on trademark law and the management of trade marks; 5. make more efforts to conduct market research internally and externally and pay attention to the feed back of market information; 6. strengthen the appraisal and management of brandname, the invisible assets. |
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