search query: @indexterm Brand names / total: 212
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| Author: | Yan, Guanghua Zhang, Haitao |
| Title: | On the macro countermeasures for developing brand names in Shanghai (original in Chinese) |
| Journal: | Study of Finance and Economics (c)
1998 : 7, p.45-48 |
| Index terms: | BRAND NAMES COMPANIES STRATEGIC MANAGEMENT CHINA |
| Language: | chn |
| Abstract: | Cultivating and developing brandnames need the common efforts of the government and the related departments, industrial and commercial circles and financial circles. Shanghai may take the following measures for developing brand names: promoting the joint development of Shanghai's industries and brandnames; improving the quality of product and service conscientiously; making asset reorganization to promote production factors gathering towards brandname enterprises and products with a view to realizing scale business operation; accelerating sci-tech progress and increasing the sci-tech content of brandnames; training and introducing qualified personnel and bringing into full play their role. |
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