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| Author: | Xu, Chao |
| Title: | Trial discussion on combination of famous-brand strategy and agricultural industrialization (original in Chinese) |
| Journal: | Economic Problems (c)
1999 : 3, p.34-37 |
| Index terms: | AGRICULTURE BRAND NAMES STRATEGIC MANAGEMENT CHINA AGRICULTURAL INDUSTRY |
| Language: | chn |
| Abstract: | Famous-brand strategy and agricultural industrialization are both hot issues in the current economic life. The essay starts with analysing the internal connection between famous-brand strategy and agricultural industrialization and finds out the bonding point from the theoretical basis on which they are combined. Furthermore, it analyses several approaches of their combination as well as practical situations and effects. Finally, it brings forward governmental measures to create famous-brand in agriculture, aiming to stimulate the smooth implementation of the combination of famous-brand strategy and agricultural industrialization. |
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