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| Author: | Kocak, A. Amimbola, T. Özer, A. |
| Title: | Consumer brand equity in a cross-cultural replication: an evaluation of a scale |
| Journal: | Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 157-174 |
| Index terms: | consumers brand names products utility functions Turkey |
| Language: | eng |
| Abstract: | This study aims at replicating the consumer-based equity scale in Turkish culture. The study explores the dimensions of product, functional utility, product symbolic utility, brand name functional utility and brand name symbolic utility. |
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