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| Author: | Auguste, G. Gutsatz, M. |
| Title: | The changing of the golden guard |
| Journal: | Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51 |
| Index terms: | management marketing executives retirement brands brand names products luxury goods |
| Language: | eng |
| Abstract: | When it comes to their management and business practices, luxury brands, much like companies in other industries, are in the middle of a sea change. But the authors believe that the major firms in the industry are facing an acute challenge due to those who have led the industry so successfully are now facing the challenge of 'going global', while at the same time having plans to retire. |
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