search query: @indexterm Brand names / total: 212
reference: 211 / 212
Author: | Friedman, H. H. Dipple, W. S. |
Title: | The effect of masculine and feminine brand names on the perceived taste of a cigarette. |
Journal: | Decision Sciences
1978 : 3 JUL VOL.9 p.467-471 |
Index terms: | TOBACCO INDUSTRY BRAND NAMES CHOICE THEORY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA