search query: @indexterm brand names / total: 212
reference: 191 / 212
Author: | Ricks, D. A. |
Title: | Products that crashed into the language barrier. |
Journal: | Business and Society Review
1983 : SPRING, 45, p. 46-50 |
Index terms: | INTERNATIONAL MARKETING BRAND NAMES PRODUCT IMAGE LANGUAGES |
Language: | eng |
Abstract: |
SCIMA