search query: @indexterm Brand names / total: 212
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| Author: | Parasuraman, A. |
| Title: | "Debrading": a product strategy with profit potential. |
| Journal: | Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 82-87 |
| Index terms: | BRAND NAMES PRODUCT IMAGE CHANGE MARKETING MANAGEMENT CONSUMER BEHAVIOUR USA |
| Language: | eng |
| Abstract: |
SCIMA