search query: @indexterm brand names / total: 212
reference: 190 / 212
Author: | Parasuraman, A. |
Title: | "Debrading": a product strategy with profit potential. |
Journal: | Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 82-87 |
Index terms: | BRAND NAMES PRODUCT IMAGE CHANGE MARKETING MANAGEMENT CONSUMER BEHAVIOUR USA |
Language: | eng |
Abstract: |
SCIMA