search query: @indexterm brand names / total: 212
reference: 188 / 212
Author: | Holstius, K. Paltschik, M. |
Title: | Brand names and perceived value. |
Journal: | European Research
1983 : OCT, VOL. 11:4, p. 151-156 |
Index terms: | BRAND NAMES FASHIONS INDUSTRY QUALITY THEORY OF VALUE |
Language: | eng |
Abstract: |
SCIMA