search query: @indexterm brand names / total: 212
reference: 186 / 212
Author: | Simmons, M. Meredith, B. |
Title: | Own label profile and purpose. |
Journal: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 3-27 |
Index terms: | OWN-LABEL GOODS BRAND NAMES SUPERMARKETS UNITED KINGDOM |
Language: | eng |
Abstract: |
SCIMA