search query: @indexterm Brand names / total: 212
reference: 185 / 212
| Author: | Simmons, M. Meredith, B. |
| Title: | Own label profile and purpose. |
| Journal: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 3-27 |
| Index terms: | OWN-LABEL GOODS BRAND NAMES SUPERMARKETS UNITED KINGDOM |
| Language: | eng |
| Abstract: |
SCIMA