search query: @indexterm Brand names / total: 212
reference: 187 / 212
| Author: | Keon, J. W. |
| Title: | Product positioning : TRINODAL mapping of frand images, ad images, and consumer preferences. |
| Journal: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 380-392 |
| Index terms: | BRAND NAMES BRAND LOYALTY CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA