search query: @indexterm Brand names / total: 212
reference: 183 / 212
| Author: | Friedman, M. |
| Title: | The changing language of a consumer society : Brand name usage in popular American novels in the Postwar Era. |
| Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 927-938 |
| Index terms: | BRAND NAMES CONSUMER RESEARCH ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH CULTURE SOCIOLOGY |
| Language: | eng |
| Abstract: |
SCIMA