search query: @indexterm brand names / total: 212
reference: 183 / 212
Author: | Friedman, M. |
Title: | The changing language of a consumer society : Brand name usage in popular American novels in the Postwar Era. |
Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 927-938 |
Index terms: | BRAND NAMES CONSUMER RESEARCH ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH CULTURE SOCIOLOGY |
Language: | eng |
Abstract: |
SCIMA