search query: @indexterm Brand names / total: 212
reference: 182 / 212
| Author: | Sappinton, D. E. M. Wernerfelt, B. |
| Title: | To brand or not to brand? A theoretical and empirical question. |
| Journal: | Journal of Business
1985 : JUL, VOL. 58:3, p. 279-293 |
| Index terms: | BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA