search query: @indexterm brand names / total: 212
reference: 182 / 212
Author: | Sappinton, D. E. M. Wernerfelt, B. |
Title: | To brand or not to brand? A theoretical and empirical question. |
Journal: | Journal of Business
1985 : JUL, VOL. 58:3, p. 279-293 |
Index terms: | BRAND NAMES |
Language: | eng |
Abstract: |
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