search query: @indexterm brand names / total: 212
reference: 181 / 212
| Author: | Boyd, C. W. |
| Title: | Point of view : alpha-numeric brand names. |
| Journal: | Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 48-52 |
| Index terms: | BRAND NAMES PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA