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| Author: | Burck, C. G. |
| Title: | Plain labels challenge the supermarket establishment. |
| Journal: | Fortune
1979 : MAR 26, VOL. 99:6, p. 70-76 |
| Index terms: | SUPERMARKETS BRAND NAMES CONSUMER BEHAVIOUR PRICE CUTTING |
| Language: | eng |
| Abstract: |
SCIMA