search query: @indexterm Brand names / total: 212
reference: 179 / 212
| Author: | Krief, Y. |
| Title: | L'entreprise, l'institution, la marque : niveaux de langage dans la communication. ( *RATP, *PTT ) |
| Journal: | Revue Francaise du Marketing
1986 : AUG-OCT, 109, p. 77-96 |
| Index terms: | BRAND NAMES COMMUNICATION ADVERTISING FRANCE |
| Language: | fre |
| Abstract: |
SCIMA