search query: @indexterm brand names / total: 212
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| Author: | Enis, B. |
| Title: | Exxon marks the spot. !Exxon |
| Journal: | Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 7-12 |
| Index terms: | BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA