search query: @indexterm Brand names / total: 212
reference: 206 / 212
Author: | Saunders, J. A. Watt, F. A. W. |
Title: | Do brand names differentiate identical industrial products? |
Journal: | Industrial Marketing Management
1979 : APR, VOL. 8:2, p. 114-123 |
Index terms: | BRAND NAMES INDUSTRIAL MARKETING |
Language: | eng |
Abstract: |
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