search query: @indexterm Brand names / total: 212
reference: 173 / 212
| Author: | Rogerson, W. P. |
| Title: | The dissipation of profits by brand name investment and entry when price guarantees quality. |
| Journal: | Journal of Political Economy
1987 : AUG, VOL. 95:4, p. 797-809 |
| Index terms: | BRAND NAMES ENTRY CONDITIONS INVESTMENT QUALITY ASSURANCE |
| Language: | eng |
| Abstract: |
SCIMA