search query: @indexterm brand names / total: 212
reference: 173 / 212
Author: | Rogerson, W. P. |
Title: | The dissipation of profits by brand name investment and entry when price guarantees quality. |
Journal: | Journal of Political Economy
1987 : AUG, VOL. 95:4, p. 797-809 |
Index terms: | BRAND NAMES ENTRY CONDITIONS INVESTMENT QUALITY ASSURANCE |
Language: | eng |
Abstract: |
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