search query: @indexterm Brand names / total: 212
reference: 171 / 212
| Author: | Caulkin, S. |
| Title: | The fall & rise of brands. |
| Journal: | Management Today
1987 : JUL, p. 45-49, 104 |
| Index terms: | MARKETING BRAND NAMES MANUFACTURING INDUSTRY RETAILING |
| Language: | eng |
| Abstract: |
SCIMA