search query: @indexterm brand names / total: 212
reference: 171 / 212
Author: | Caulkin, S. |
Title: | The fall & rise of brands. |
Journal: | Management Today
1987 : JUL, p. 45-49, 104 |
Index terms: | MARKETING BRAND NAMES MANUFACTURING INDUSTRY RETAILING |
Language: | eng |
Abstract: |
SCIMA