search query: @indexterm Brand names / total: 212
reference: 168 / 212
Author: | Norton, S. W. |
Title: | Franchising, brand name capital, and the entrepreneurial capacity problem. |
Journal: | Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 105-114 |
Index terms: | FRANCHISING BRAND NAMES ENTREPRENEURSHIP |
Language: | eng |
Abstract: |
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