search query: @indexterm Brand names / total: 212
reference: 168 / 212
| Author: | Norton, S. W. |
| Title: | Franchising, brand name capital, and the entrepreneurial capacity problem. |
| Journal: | Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 105-114 |
| Index terms: | FRANCHISING BRAND NAMES ENTREPRENEURSHIP |
| Language: | eng |
| Abstract: |
SCIMA