search query: @indexterm Brand names / total: 212
reference: 170 / 212
| Author: | Vanden Bergh, B. Adler, K. Oliver, L. |
| Title: | Linguistic distinction among top brand names. |
| Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 39-44 |
| Index terms: | BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA