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| Author: | Han, C. M. Terpstra, V. |
| Title: | Country-of-origin effects for uni-national and binational products. |
| Journal: | Journal of International Business Studies
1988 : SUMMER, VOL. 19:2, p. 235-255 |
| Index terms: | PRODUCT IMAGE BRAND NAMES CONSUMER BEHAVIOUR EXPORT MARKETING |
| Language: | eng |
| Abstract: |
SCIMA