search query: @indexterm Brand names / total: 212
reference: 164 / 212
| Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
| Title: | In services, what's in a name? |
| Journal: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30 |
| Index terms: | BRAND NAMES CORPORATE IMAGE |
| Language: | eng |
| Abstract: |
SCIMA