search query: @indexterm brand names / total: 212
reference: 164 / 212
Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
Title: | In services, what's in a name? |
Journal: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30 |
Index terms: | BRAND NAMES CORPORATE IMAGE |
Language: | eng |
Abstract: |
SCIMA