search query: @indexterm brand names / total: 212
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| Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
| Title: | In services, what's in a name? |
| Journal: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30 |
| Index terms: | BRAND NAMES CORPORATE IMAGE |
| Language: | eng |
| Abstract: |
SCIMA