search query: @indexterm Brand names / total: 212
reference: 161 / 212
| Author: | Margolis, S. E. |
| Title: | Monopolistic competition and multiproduct brand names. |
| Journal: | Journal of Business
1989 : APR, VOL. 62:2, p. 199-209 |
| Index terms: | MONOPOLIES COMPETITION BRAND NAMES MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA