search query: @indexterm brand names / total: 212
reference: 159 / 212
Author: | Cegarra, J. J. Pastelot, M. |
Title: | La creation de noms assistee par ordinateur : Essai d'application a la denomination d'un concept. |
Journal: | Revue Francaise du Marketing
1989 : MAY-JUN, 123, p. 15-28 |
Index terms: | BRAND NAMES CREATIVITY SOFTWARE |
Language: | fre |
Abstract: |
SCIMA