search query: @indexterm Brand names / total: 212
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| Author: | Blackett, T. |
| Title: | Brand name research - getting it right. |
| Journal: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93 |
| Index terms: | BRAND NAMES MARKET RESEARCH NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA