search query: @indexterm brand names / total: 212
reference: 158 / 212
Author: | Blackett, T. |
Title: | Brand name research - getting it right. |
Journal: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93 |
Index terms: | BRAND NAMES MARKET RESEARCH NEW PRODUCTS |
Language: | eng |
Abstract: |
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