search query: @indexterm Brand names / total: 212
reference: 157 / 212
| Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
| Title: | Services : l'importance du nom. |
| Journal: | Harvard-L'Expansion
1989 : AUTUMN, 54, p. 58-62 |
| Index terms: | BRAND NAMES CORPORATE IMAGE SERVICE MARKETING |
| Language: | fre |
| Abstract: |
SCIMA