search query: @indexterm brand names / total: 212
reference: 157 / 212
Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
Title: | Services : l'importance du nom. |
Journal: | Harvard-L'Expansion
1989 : AUTUMN, 54, p. 58-62 |
Index terms: | BRAND NAMES CORPORATE IMAGE SERVICE MARKETING |
Language: | fre |
Abstract: |
SCIMA